Audi India’s Audi Q-Drive 2014 held in Chennai on April 12th & 13th 2014.
122 people experienced the superiority of Audi Q3,
Audi Q5 and Audi Q7 and its famous quattro capabilities on an exciting off-road
track in Chennai.
- Provided Audi fans with a superior product
experience in the Q range of Audi
- Audi enthusiasts got a hands-on experience
with the Audi Q range on a natural off-road track
- Different engine variants of Audi Q7, Audi Q5
and Audi Q3 were available in the Audi Q-Drive fleet
Chennai, April 12, 2014:
Audi, the German luxury car manufacturer, organized the third edition of its
popular off-road driving experience the Audi Q-Drive in Chennai on April 12th
& 13th 2014. Audi enthusiasts had the chance to experience
the superlative style, performance and quattro technology of the Audi SUVs – Audi
Q7, Audi Q5 and Audi Q3. Apart from Chennai, the
Audi Q-Drive 2014 will be held across more than 30 cities and engage over 6000
enthusiasts this year.
“In India, Audi‘s
connection with the consumer is very strong. We have really built wonderful
products with the consumer in mind and the engagement with them is very distinctive.
The multi-city Audi Q-Drives will further establish our connect with our target
consumers and help us to explore the huge potential that India has to offer.
Our luxury Q range of SUVs has been very popular in The Land of quattro-India
and the younger demographic has shown immense affinity for them even in the
smaller cities. In fact a substantial part of sales last year came from Audi
Q3, Audi Q5 and Audi Q7,” said, Joe King, Head, Audi
India.
The Audi Q drive was
held over 2 days in Chennai and 122 people had the chance to drive the Audi Q
Range under trained supervision to understand all the nuances of the advanced
technology on offer.
Mr. Twinkle Krishna, Vice
President, Audi Chennai said, “We are happy to bring such a successful
programme to our city once again. Numerous enthusiasts had the unique chance to
enjoy the advantages of quattro® technology in Audi SUVs on a natural off-road
track.”
Mr. C.A.Theagarajan, a
leading advocate said “I have driven across Africa in the Audi car, but this
off-road experience has opened my eyes to the Quattro technology; I am amazed
at the kind of obstacles it passed through without ease.”
Mr. Fredrick.G, GM Zuari
Cements said “I am speech-less, this drive has exposed me to the fact that
Luxury need not only mean sophistication, it can also mean rough and tough. We
associate Luxury cars to be delicate, but this drive really showed what
superior quality technology can do. Hats off, I love the Audi”.
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