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Friday, 6 June 2014

GM India Launches Chevrolet Spark Limited Edition Stylish city car offers superior value proposition

 GM India Launches Chevrolet Spark Limited Edition
Stylish city car offers superior value proposition
Chennai: General Motors India today announced the launch of the Chevrolet Spark Limited Edition, which is priced ranging from Rs 3.44 to 3.99 lakh (ex-showroom, New Delhi).  With an appealing exterior and enriched interior, the newest member of the Spark family provides a superior value proposition in every respect. 
“The stylish, frugal and spacious city car with superior SMARTECH engine technology appeals to all aspirational first-time buyers and young nuclear families across India,” said Arvind Saxena, President and Managing Director of GM India. “With the launch of another limited edition model with more features, GM India has sought to exceed the expectations of its customers,” Mr Saxena added.
The Spark Limited Edition has added a steering wheel cover, matching neck rests, ambient foot-well lighting, beige seat covers with red stripes, an exterior chrome kit, carpet floor mats, outside rearview mirrors (OSRVM) with integrated turn signals, side body graphics in a choice of two colors and Limited Edition badging.
Available for a limited period of time, the Spark Limited Edition comes in a choice of seven vibrant colors: Summit White, Sandrift Grey, Misty Lake Metallic, Switchblade Silver, Velvet Red, Linen Beige and Caviar Black.
The city car’s four-cylinder 1.0-litre petrol engine delivers peak power of 63 PS @ 5,400 rpm and peak torque of 90.3 Nm @ 4,200 rpm. Power and torque are maximized at lower speeds, making the Spark Limited Edition ideal for commuting both in congested cities and on open highways.
The signature Chevrolet twin-port grille, clear lens “quotation” headlamps, chrome accents on the grille, sporty fog lamps with trendy bezels surrounded by chrome, and dual-tone front and rear bumpers give the Spark Limited Edition a refreshing appearance.
Positioned at the centre of the dashboard and easily visible to all occupants is the “wing-inspired” instrument cluster, which features a combination of analogue and digital displays that lend a modern feeling to the interior.
Thanks to its intelligent packaging and 2,345-mm wheelbase, the five-seater offers a comparatively large amount of space and a feeling of roominess. The Spark Limited Edition also carries a generous assortment of smart storage spaces.
The car re-emphasizes the nameplate’s focus on safety, with 51 per cent of the total weight of the body shell consisting of high-strength steel – providing great rigidity and stability. Precisely defined load paths with energy-absorbing profiles protect passengers in the event of a head-on or rear-end collision.
Optimized links between the B-Pillar and sills provide side impact protection. The B-Pillar is made of tailor-welded blanks with two steel sheets of different thicknesses, reducing the chance of the B-Pillar’s intrusion into the passenger compartment in the event of a side impact.
The engine includes many advanced innovations such as sequential MPFI, the dual distributor-less ignition system (DDLI) and a motorized throttle intake system (MTIS). This ensures smooth, noiseless, efficient, powerful, reliable and low-maintenance operation. The Spark Limited Edition comes with a standard company warranty of three years/100,000 km.
The Limited Edition Chevrolet Spark also comes with the standard three-year 24/7 Free Roadside Assistance Programme further enhancing the ownership experience for our esteemed customers. In the event of vehicle immobilization due to breakdown or accident, Chevrolet owners can call 1800-103-8090 (toll-free) for Free Roadside Assistance. The programme is also available for existing Chevrolet customers at a nominal cost if the vehicle is under warranty.
About Chevrolet

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. The Chevrolet brand was introduced in India in 2003 and is now one of the fastest-growing automotive nameplates in the country. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. The Chevrolet portfolio in India includes the Spark, Beat, Chevrolet Sail, Sail U-VA, Cruze, Tavera, Chevrolet Enjoy and Captiva. More information regarding Chevrolet models can be found at www.chevrolet.co.in.

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