FIAT India rolls out Avventura in Chennai
~ India’s first Contemporary Urban Vehicle built,
all weather movement for people who hate boredom. ~
·
Fiat Avventura
makes debut as the first contemporary Urban Vehicle (CUV)
·
Avventura
will be manufactured at Ranjangaon, Pune to serve the demand in the Indian market
·
FIAT has
seen an unprecedented number of enquiries for Avventura validating that the
Indian consumers are ready for the vehicle
·
Ex-showroom
Chennai price of the Avventura starting at Rs. 6,12,120
Chennai, October 28th,
2014: Fiat Group Automobiles India Private Limited
(FGAIPL) launched its Avventura – Contemporary Urban Vehicle (CUV), for the
global market. The Avventura, with its compact size, rugged design and
signature looks is a unique mixture of attributes made for an enjoyable drive
inside the city and outside. The vehicle designed with iconic Italian styling
is packed with modern features.
FIAT Avventura is designed keeping
Indian conditions and need in mind. The car will be produced at FIAT’s Ranjangaon
plant in Pune and will be initially sold in India. Avventura is a milestone
product for FIAT India as it is the first Contemporary Utility Vehicle
conceptualised for India and completely manufactured in India.
FIAT India has an unprecedented number
of enquiries for the FIAT Avventura since it opened for bookings.
Avventura which was unveiled globally at Delhi Auto Expo
earlier this year comes with features like high terrain gauges, functional roof
rails, large boot and 60:40 split seats. To top it all it also has high ground
clearance of 205 mm to give a smooth ride. Its Italian design,
aggressive and bold character, especially the fashionable rear spare wheel
makes it handy and stylish which is an apt choice for people who wish to live
an active lifestyle. The car was one of the most talked about and an attention
grabber at the auto expo 2014.
Pricing of FIAT Avventura:
Variant
|
Price (INR) Ex-Showroom Chennai
|
|
Petrol
|
1.4 FIRE PETROL ACTIVE
|
612,120
|
1.4 FIRE PETROL DYNAMIC
|
720,555
|
|
Diesel
|
1.3 MULTIJET DIESEL ACTIVE
|
704,189
|
1.3 MULTIJET DIESEL DYNAMIC
|
781,924
|
|
1.3 MULTIJET DIESEL EMOTION
|
835,117
|
Speaking on the launch Mr. Nagesh
Basavanhalli, President and MD, Fiat Chrysler Automobiles, India Operations said, “We are thrilled to launch Avventura,
India’s first Contemporary Urban Vehicle (CUV), a lifestyle product which is
specially designed for someone who is continuously in search of enthusiasm. The
Avventura showcases FIAT’s commitment to India to produce cars designed for
India and manufactured for India.
As per our 3 pillar strategy, we have strengthened our dealer network, after
sales service and with our unique 2014 product portfolio we aim to become one
of the most favoured car companies in India.”
Avventura will be available at exclusive
FIAT showrooms across country. FIAT has made remote parts of the country
accessible to after sales service with a hub and spoke model where a major
distributor in key cities supports neighbourhood centres. FIAT has strengthened its presence in India by
opening 125 exclusive dealerships in 98 cities across 24 states, which provides
world class service to the customers. The company also
provides a customer relationship manager to every owner of a FIAT car under its
Amico program.