FIAT India rolls out Avventura in Chennai

FIAT India rolls out Avventura in Chennai

~ India’s first Contemporary Urban Vehicle built, all weather movement for people who hate boredom. ~

·         Fiat Avventura makes debut as the first contemporary Urban Vehicle (CUV)

·         Avventura will be manufactured at Ranjangaon, Pune to serve the demand in the Indian market

·         FIAT has seen an unprecedented number of enquiries for Avventura validating that the Indian consumers are ready for the vehicle

·         Ex-showroom Chennai price of the Avventura starting at Rs. 6,12,120

Chennai, October 28^th, 2014:  Fiat Group Automobiles India Private Limited (FGAIPL) launched its Avventura – Contemporary Urban Vehicle (CUV), for the global market. The Avventura, with its compact size, rugged design and signature looks is a unique mixture of attributes made for an enjoyable drive inside the city and outside. The vehicle designed with iconic Italian styling is packed with modern features.

FIAT Avventura is designed keeping Indian conditions and need in mind. The car will be produced at FIAT’s Ranjangaon plant in Pune and will be initially sold in India. Avventura is a milestone product for FIAT India as it is the first Contemporary Utility Vehicle conceptualised for India and completely manufactured in India.

FIAT India has an unprecedented number of enquiries for the FIAT Avventura since it opened for bookings.

Avventura which was unveiled globally at Delhi Auto Expo earlier this year comes with features like high terrain gauges, functional roof rails, large boot and 60:40 split seats. To top it all it also has high ground clearance of 205 mm to give a smooth ride. Its Italian design, aggressive and bold character, especially the fashionable rear spare wheel makes it handy and stylish which is an apt choice for people who wish to live an active lifestyle. The car was one of the most talked about and an attention grabber at the auto expo 2014.

Pricing of FIAT Avventura:

	Variant	Price (INR) Ex-Showroom Chennai
Petrol	1.4 FIRE PETROL ACTIVE	612,120
	1.4 FIRE PETROL DYNAMIC	720,555
Diesel	1.3 MULTIJET DIESEL ACTIVE	704,189
	1.3 MULTIJET DIESEL DYNAMIC	781,924
	1.3 MULTIJET DIESEL EMOTION	835,117

Speaking on the launch Mr. Nagesh Basavanhalli, President and MD, Fiat Chrysler Automobiles, India Operations said, “We are thrilled to launch Avventura, India’s first Contemporary Urban Vehicle (CUV), a lifestyle product which is specially designed for someone who is continuously in search of enthusiasm. The Avventura showcases FIAT’s commitment to India to produce cars designed for India and manufactured for India. As per our 3 pillar strategy, we have strengthened our dealer network, after sales service and with our unique 2014 product portfolio we aim to become one of the most favoured car companies in India.”  

Avventura will be available at exclusive FIAT showrooms across country. FIAT has made remote parts of the country accessible to after sales service with a hub and spoke model where a major distributor in key cities supports neighbourhood centres. FIAT has strengthened its presence in India by opening 125 exclusive dealerships in 98 cities across 24 states, which provides world class service to the customers. The company also provides a customer relationship manager to every owner of a FIAT car under its Amico program.