Nissan announces ‘Happy with Nissan’ customer service campaign in Chennai
Drop-in
‘free check-up’ camps to be held across India
- Phase 1 of ‘Happy with Nissan’ service
campaign from May 9-18, 2014
- Campaign to held in almost 66 authorised service
outlets across 54 cities
- Customer confidence and satisfaction is a
key priority for FY-14
CHENNAI, India (May 07, 2014):
Nissan
today announced the launch of Phase 1 of its Indian customer service campaign
‘Happy with Nissan’, to be held from May 9-18, 2014.
The
initiative will see camps set up in 66 Nissan authorised service outlets across
54 Indian cities. Nissan customers will be able to drop in and have their
vehicles washed and thoroughly checked for free by qualified Nissan service
staff. For Chennai customers, service camps will be hosted in Avenue Nissan and
Jubilant Nissan.
The
customer outreach campaign will help Nissan’s after-sales service team to
proactively meet customers face to face, understand their issues and find
appropriate solutions.
It
will also help to resolve
pending and immediate service-related issues and educate customers about the
benefits of authorised Nissan service centres and the use of Nissan genuine
spare parts and accessories.
The
camp is just one initiative in the company’s ongoing drive to improve customer
confidence and satisfaction by boosting its after-sales service infrastructure.
Making the announcement, Mr Kenichiro Yomura,
President – Nissan India Operations said, “We want to create a service environment that our customers can trust, be
comfortable and feel proud of being associated with the Nissan brand. We are
consciously working towards optimizing our after-sales service operations so
that service wait time and costs can be kept to a minimum. This is one of our
key priorities for this year.”
Nissan’s recently
inaugurated state-of-the-art Parts Distribution Centre in Chennai and the
‘Happy with Nissan’ service campaign complement each other in emphasizing Nissan’s
commitment to its customers.
Yomura added, “Nissan makes engaging and reliable products and offers a positive service
experience to customers across the world and we want to give our Indian
customers the same, world class experience.”
Customers visiting the
service camps between May 9-18, 2014, will be entitled to a free car check-up, wash and 20% discount on labour charges. All vehicles
will undergo a
thorough 60-point check. Other benefits include discounts up to 20% on Nissan genuine accessories and up to 10% on Nissan Extended
Warranty for vehicles in the warranty period.
Customers will also be offered various engagement activities for their
families and stand a chance to win Nissan genuine car care products, movie tickets,
shopping vouchers and other gifts through lucky draws.
Anticipating a healthy
growth in domestic and export volumes, Nissan is committed to strengthen the capacity
at its parts distribution centre as well as all service touch points across
India. Innovative initiatives like a 60-minute express service at authorised
service outlets will be supported by providing more convenient access to
service to mobile service vans – 25 to be deployed in May, and a fresh focus on
reducing periodic maintenance costs.
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