Mercedes-Benz India to intensify its qualitative network expansion, 11 new state-of-art outlets in 2014; inaugurates Punjab’s largest luxury car dealership

Mercedes-Benz India to intensify its qualitative network expansion, 11 new state-of-art outlets in 2014; inaugurates Punjab’s largest luxury car dealership

·         Total of 11 new state-of-the-art outlets in 2014: Four outlets inaugurated and another seven outlets planned for the remaining year

·         New state-of-art outlets in Bhubaneswar, Raipur, Bhopal and Mohali inaugurated

·         Increases network presence to 64 outlets across 36 cities, the densest network among all luxury car makers in India

·         Celebrate Excellence campaign: Mercedes-Benz India also commences a Grand Tour comprising a convoy of gold foiled cars celebrating the accolade of being ‘India’s Most Awarded Luxury Car Brand’. The convoy to visit 23 cities in next 45 days and celebrate with customers in each city.

Mohali–Pursuing it’s Year of Excellence strategy in creating benchmark in modern luxury, Mercedes-Benz India today inaugurated Punjab’s largest luxury car dealership in Mohali. Punjab Motors Mohali also earns the distinction of being Mohali’s first ever luxury car dealership. The new state-of-the-art 3S facility of Panjab Motors was inaugurated by Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India and Mr. Raj Naresh Singh, Managing Director, Panjab Motors. With the inauguration of Punjab’s largest and Mohali’s first ever luxury car dealership, Mercedes-Benz not only reiterates it’s excellence in providing luxury car experience to it’s customers in newer markets, but also underscores the Three Pointed Star’s dominance in creating the most qualitative and dense network reach by any luxury car maker in India.  

Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India commented: “2014 is Mercedes-Benz’s Year of Excellence where creating benchmark in modern luxury is our key objective. We are amidst one of the most exciting growth phase in the Indian luxury automotive market today as we are the fastest growing luxury car brand in the country. Mercedes-Benz has sold the highest numbers of cars in our history in India, last year. Brand Mercedes-Benz India also received tremendous impetus as it was ‘India’s Most Awarded Luxury Car Manufacturer’. We have an exciting year ahead as of us as we prepare to launch several fascinating new products for our discerning customers. Mercedes-Benz India also has the most qualitative network reach and we are committed to extend our brand promise of ‘Best or nothing’ to our customers. Our strategy of ‘Year of Excellence’ for the Indian market is on the right track and is paying off.”

Mr. Eberhard Kern further added, “With the inauguration of four new dealerships in four new cities, we have now moved even closer to delight our esteemed customers and to fascinate them with modern luxury. Each of them has state of the art facility, a magnificent and luxurious ambience befitting a luxury car showroom and outstanding service, ensuring that we extend the Mercedes-Benz experience to the automobile aficionados of this region. Facilities like the ones our dealerships have make us bullish in our outlook for the luxury car market in India and we are confident that each of our dealer partners with their proven track record and thorough market expertise will create new standards in luxury car retail and customer service in this key market. Emerging markets and planed developments are future growth engines for Mercedes-Benz and we continue to see more affluent customers with high aspirational level and global lifestyle in this market, prefer to own a Three Pointed Star.”

Created over a span of seven months, this sprawling Panjab Motors Mohali’s new 3S facility is spread over a massive area of 55,000+ sq. ft. including the well-structured showroom and the workshop. Located in Mohali’s key Industrial Area, the 3S facility has been established with an investment of Rs. 160 million (16 Crores). The new 3S facility has been conceived to offer an exciting ‘Mercedes-Benz experience’ to customers. These facilities are: drive-in valet service, a luxurious customer lounge, plush Cafe Mercedes along with 11 cars on display. The accessories and wheel configurator, engaging audio-visual presentation, boutique collection and special play area for children are some of the highlights of the new facility. The other facilities that can be availed by the customers are finance and insurance solutions, a dedicated boutique for accessories and lifestyle merchandise and drivers lounge.

Equipped with high quality Mercedes-Benz equipment and trained manpower, the top-notch service centre of Panjab Motors has been built at par with the brand’s global benchmark having 15 productive bays that can service up to 560 cars a month and this will allow round the clock support. The service centre of Panjab Motors Mohali is equipped to undertake general repairs, accident jobs, body paint, spares and maintenance work. Panjab Motors Mohali employs more than 50 hand-picked personnel who are well-trained and dedicated to ensure the customers have an enriched car ownership experience.

Celebrate Excellence Campaign:

Mercedes-Benz today also commenced it’s Grand Tour of the award winning vehicles comprising the A-Class, E-Class, B-Class and GL-Class. This convoy of gold foiled cars will be visiting 23 cities across India in next 45 days as part of Mercedes-Benz India’s ‘Celebrate Excellence’ campaign. This campaign marks the momentous achievement of Mercedes-Benz India being ‘India’s Most Awarded Luxury Car Brand’. The convoy will also be visiting Karnal, Chandigarh, Ludhiana and Jalandhar to celebrate the excellence of the Three Pointed Star.

With establishment of the 3S facility at Mohali, Mercedes-Benz India now enjoys a network spread across 36 cities with 64 outlets in India and retains the distinction of being the leading luxury car manufacturer with the widest and qualitative network of sales and after-sales services in India. Mercedes-Benz India is the fastest growing luxury car brand in the country with a growth of 27% in Q1 of 2014. Mercedes-Benz India also grew by 47% in fiscal year 2013-14 selling 9500+ cars in India. The company launched four new products in the first four months of 2014 and has an exciting product pipeline for the remaining 2014.