Mercedes-Benz introduced CLS-Class Coupé and the E-Class Cabriolet

Mercedes-Benz intensifies its product offensive: drives in the captivating new E-Class Cabriolet and the stunning all new CLS 250 CDI Coupé

Introduces first time in India– Cloud based Mercedes-Benz Apps

·               Strengthens its specialty cars’ portfolio, offering exclusive modern luxury to Indian consumers

·               India first-launch of cloud based Mercedes-Benz Apps: unrestricted internet surfing, access to Mercedes-Benz Radio, TuneIn Radio, Weather, Audio News, Facebook  etc.

·               The E-Class Cabriolet introduced with multiple unique features:

§  Spacious, luxurious four seater cabriolet, with multiple choices for color of the soft top for customers. AIRCAP reduces noise levels while driving with the top down

§  Packs an extra punch with a more powerful six cylinder petrol engine producing 245kW [333hp] @5250 – 6000 rpm

§  LED Intelligent lights ensures consistent use of LED technology resulting in very low energy consumption, and safety in all traffic and weather conditions

§  The fabric top can be opened and closed fully and automatically in   20 seconds, even when the vehicle is moving at up to 40 km/h; suitable for sudden downpours in India

§   Soft top features an integrated textile drainage channel in the outer side edges

·               The CLS-Class Coupé:

§  First time featuring a powerful diesel engine with 150 kW power [204hp] @3800 rpm

§  MULTIBEAM LED:  Innovative lighting technology with 24 out of a total of 36 LEDs controlled individually. Lights are adjusted 100 times per second to give optimum visibility.

§  AIRMATIC suspension system: road unevenness dissolves into thin air.

·               The E 400 Cabriolet is priced at Rs. 78.50 lakhs and the CLS 250 CDI Coupé is priced at Rs. 76.50 lakhs (All prices are ex-showroom Delhi)

·               Major product offensive: Mercedes-Benz has already introduced five new cars in first 3 months; three in one single month of March

Sporty& dynamic Benz B-class and strikingly beautiful Benz A-class introduced by Mercedes-Benz

Mercedes-Benz redefines luxury touring in India by introducing the attractive, sporty and dynamic new B-Class and also A-Class with more power and performance .

Mumbai: Mercedes-Benz today launched its third product of the year, the all new B-Class. The new B-Class was launched by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India. The new B-Class, launched in the petrol and the diesel variants – B 180 Sport and B 200 CDI Sport, is available for sale at Mercedes-Benz dealerships across India.

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Mercedes-Benz India introduces “LuxeFest” - A celebration of luxury with leading luxury brands

Mercedes-Benz India introduces “LuxeFest” - A celebration of luxury with leading luxury brands

• Mercedes-Benz “LuxeFest” will celebrate Luxury by likeminded luxury brands coming together and offering exciting experiences to consumers across Mercedes-Benz showrooms
• Mercedes-Benz India associates with other luxury brands like JW Marriott, Swiss International Airlines, and Carl F. Bucherer to offer priceless experiences and personalized mementos through a lucky draw to patrons visiting the showroom during ‘LuxeFest’
• Mercedes-Benz showrooms spruced up to give a “Modern Luxury” experience to consumers by standardizing different senses like Smell, Taste and Sound
• LuxeFest 2014 kick starts on August 20, 2014 and concludes on October 31, 2014 coinciding with the festive season in India which witness surge in demand for luxury products

Pune: Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and is a brand that has featured consistently on the list of India’s favourite brands. Mercedes-Benz has been reinventing itself from time to time, in line with its aspiration to deliver the “Best or Nothing”. 2014 has been coined as the “Year of Excellence” for Mercedes-Benz in India, a promise that works across the spectrum of four key pillars - Brand, Product, Network and After Sales. 

Mercedes-Benz India continues to fascinate customers and auto aficionados alike with the introduction of LuxeFest 2014, a luxury festival that promises to enhance the Customers overall luxury experience with Mercedes-Benz’ cutting edge innovation. Mercedes-Benz LuxeFest 2014 is a festival celebrating Modern Luxury in association with likeminded luxury Brands like J W Marriott, Swiss International Airlines, and Carl F. Bucherer across all Mercedes-Benz showrooms in India. Having been present in a manner which is unmatched by any other automobile brand in India, Mercedes-Benz will provide current and prospective patrons a festive experience to celebrate Modern Luxury with unique benefits through our prestigious associations. LuxeFest kick starts across India on 20^th August and concludes on 31^st October, 2014.

Speaking on the introduction of Mercedes-Benz LuxeFest, Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “2014 is our ‘Year of Excellence’. By ‘excellence’ we mean our continuous endeavor in creating new avenues of customer fascination and delight. We are continuously driven by our passion to create new benchmarks in Modern Luxury and innovation. Through LuxeFest, we are targeting potential and existing customers to experience Modern Luxury across our showrooms in India. During the festivities, we want to extend to our discerning customers a prestigious experience at our Mercedes-Benz showrooms and also benefit through our associations with other top luxury brands like Carl F. Bucherer, J W Marriott and Swiss International Airlines.”

Mercedes-Benz Luxefest celebrates a standard enriching experience across all Mercedes-Benz showrooms in India, which includes:

a) Smell: Standard aroma scent ambient system across all showrooms creates a pleasant environment for our customers.

b) Taste: The Café Mercedes at our showrooms will provide 5 star comforts by offering specially brewed coffee in specially installed high end coffee machines.

c) Sound: A specially curated playlist has been developed that entices the senses across the showrooms with a relaxing and stimulating effect.

d) Engagement: Designated kid’s play areas in our showrooms provide an engaging atmosphere for the family while the parents indulge in luxury.

This celebration of luxury will be made complete by exclusive product experiences to our prospective buyers and current clientele from other like-minded brands:

1.    Carl F. Bucherer

Carl F. Bucherer is a world-renowned Swiss watch brand with a legacy of 125 years to its name. They are known for their finest watch making craftsmanship. 

Through the Campaign, one winner will receive a personalized watch with his/her name customized on the dial. The winner will be chosen via a lucky draw of all test drives at the end of the campaign.

2.    J W Marriott

J W Marriott is a top notch hospitality brand in India when it comes to providing luxury experience to its customers. Mercedes-Benz India has associated with the brand to provide the same enriching experience to our customers as part of the campaign.

One couple from the campaign will get a stay package at any JW Marriott property in India – an all expenses 2 night/3 day package. In addition, every prospective buyer who takes a test drive of any Mercedes-Benz car during the campaign period will get a 20% benefit voucher for F&B and SPA at any JW Marriott property in India.

3.    Swiss International Airlines

SWISS Air is a reputed luxury brand and equally aspirational when it comes to travel needs of our potential buyers.

One couple from the campaign will get a Business Class travel ticket from SWISS Air to any destination in Europe. The winner will be chosen via a lucky draw of all test drives at the end of the campaign.

The winners for the campaign will be selected through a lucky draw that will be conducted in the first week of November 2014, at Mercedes-Benz India office.

Through the two month long LuxeFest, Mercedes-Benz India promises to provide patrons new touch points of fascination and delight that is consistent with the Mercedes-Benz brand and across all Mercedes-Benz showrooms in India.

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About Mercedes-Benz India:

                                                                                                                           

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 128 years of cutting edge innovation in the luxury automobile industry globally. With a world class production facility spread over 100 acres in Chakan, near Pune, set up in 2009 and an independent assembly facility for passenger cars; the facility is among the fastest green-field operations ever to be created and is rated among the top most CKD plants of Mercedes-Benz, globally. Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class, GL-Class and the M-Class. Completely Built Imported cars include the A-Class, CLS-Class, SLK-Class and the luxury tourer B-Class etc. The product portfolio also comprises offering the iconic off-roader G 63 AMG as well as a wide range of other AMG performance cars like the CLA 45 AMG, C 63 AMG, E 63 AMG, SLK 55 AMG, GL 63 AMG and ML 63 AMG. Mercedes-Benz India’s strong focus on its four pillars of Products, Network, Cost of Ownership and Brand experiences has led the company’s growth story with a total of 64 outlets located in 36 Indian cities, making it the brand with the densest network in the luxury segment.

The year 2014 is Mercedes-Benz India’s ‘Year of Excellence’ across the brand, product and services spectrum. Mercedes-Benz grew by 25% in H1, 2014 amidst challenging market dynamics and also grew by 47% in FY2013-14 selling 9500+ cars in India. In line with ‘The Year of Excellence’ Mercedes-Benz launched its flagship model the new S-Class in January 2014 in India and followed with the launch of S500 CKD and the S 350 CDI in March 2014 and June 2014 respectively. Mercedes-Benz India celebrated 50000th car roll out with the C-Class GRAND EDITION. At the 12th Auto Expo, Mercedes-Benz launched the M-Guard- special protection SUV for the Indian market and also showcased the CLA 45 AMG and the much awaited GLA-Class.  The company also launched GL 63 AMG and the ML 63 AMG to present the most powerful SUVs in its segment. Mercedes-AMG also inaugurated three AMG Performance Centers (APC) in Delhi, Bangalore, and Mumbai making it the fastest roll-out of APC’s ever. Mercedes-Benz also launched the CLA 45 AMG in July at the Buddh International Circuit as AMG is synonymous with the race track owing to its superlative performance and next generation research and development. The performance aspect of AMG brand is highlighted at its best on the Formula 1 track. The MERCEDES AMG PETRONAS F1 team has made its strong presence felt with 9 wins and 11 podiums finishes of the 11 races of the 2014 season and also leads both the constructors and drivers’ standings.

Mercedes-Benz India also emerged as the most awarded luxury automotive brands in 2013, receiving as many as 16 coveted awards from various prestigious automotive media introducing exciting products for the Indian customers. As part of its qualitative network expansion strategy, Mercedes-Benz has already inaugurated 4 new outlets in 2014 at Bhubaneshwar, Raipur, Bhopal and Mohali.

Mercedes-Benz India wins the largest luxury car order from Carzonrent India Pvt. Ltd

Mercedes-Benz India wins the largest luxury car order from Carzonrent India Pvt. Ltd

Carzonrent to deploy a fleet of 120 new units of Mercedes-Benz C-Class luxury sedans

New Delhi, 21 August 2014: Carzonrent India Pvt. Ltd (CIPL), India’s leading personal ground transportation solutions company, today announced the single largest luxury car order from Mercedes-Benz India. Carzonrent has acquired 120 Mercedes-Benz C-Class luxury sedans, making it the single largest corporate fleet deal in the country. The latest addition of 120 Mercedes-Benz C 220CDI cars makes Carzonrent the only brand with such a large number of luxury cars in its fleet. Rajiv Vij, Managing Director, Carzonrent, took the formal handover of the luxury sedans from Eberhard Kern, Managing Director & CEO, Mercedes-Benz India.

The increasing affluence of young Indians, coupled with the strong emergence of the young aspirational customer groups who want the highest levels of comfort and luxury, has led to a huge surge in demand for luxury cars. The emergence of such a trend has been an impetus for customer focused companies such as Carzonrent, which has witnessed a robust demand for luxury travel from their high net worth clients. Keeping this burgeoning demand in mind, Carzonrent would be investing Rs. 100 crores in the year 2014-15 to further strengthen its luxury car fleet.

A pioneer in shaping the personal ground transportation industry in India, Carzonrent is India's leading personal ground transportation service provider today. With a presence across 39 cities and over a 100 locations in the county, the company is planning to expand its fleet size to 30,000 cars by 2017.

Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said, “Mercedes-Benz has been the most preferred luxury car brand for top notch corporates across the globe. In India, the growing preference for Mercedes-Benz products by exclusive customers who prefer luxury and comfort on their travel, is a strong reaffirmation for the brand’s immaculate equity. Carzonrent’s preference for Mercedes-Benz cars for its exclusive clientele resonates the trust in the Mercedes-Benz brand, which entails safety, reliability, competitive cost of ownership and unmatched residual values that the products offer. We are glad to witness the increasing growth of these customer groups who lead a global lifestyle, are widely travelled, have a taste of luxury and are evolved in their preference.”  

Mr. Rajiv Vij (MD), Carzonrent said, “The personal ground transport segment in India is going through an exciting phase and has seen an exponential growth in recent years. Buoyed by the growing affluence amongst travelers, we have witnessed a significant growth in demand for luxury cars in rented personal transportation. Being a thoroughly customer focused brand, and the leader in this segment; we want to continue our growth momentum and create an unsurpassable luxury experience for our exclusive clients. Mercedes-Benz was the right fit in terms of a similar customer oriented approach, coupled with strong brand equity and reliability. It is with this objective that we have now added 120 Mercedes-Benz C-Class units, which will increase the premium and luxury fleet size to 800 cars and also expand our reach throughout the country. We expect the upswing to continue as people are looking for a car rental experience that exemplifies luxury and exclusivity.”

The C-Class has been one of Mercedes-Benz’s most popular models sold globally. The C 220 CDI’s striking interiors with a beautifully designed dashboard with an integrated central display and high grade trim gives a feeling of luxury and opulence to the passengers. The car’s attractive exterior design complements the interiors and gives an aggressive stance to the car. The new C 220 CDI’s soft materials, large space and luxurious feel are a treat for the affluent and aspirational Indian customers. The C 220 CDI is equipped with an in-line/4 diesel engine, which enables reduced fuel consumption while delivering high output and torque for unmatched driving pleasure.

Mercedes-Benz drives Compact Performance segment into India; launches the exhilarating CLA 45 AMG

Mercedes-Benz drives Compact Performance segment into India; launches the exhilarating CLA 45 AMG

·         CLA 45 AMG boasts of the ‘most powerful four-cylinder series production engine in the world’

·         CLA 45 AMG is the seventh member of the Performance Brand’s India portfolio; distinguishes itself as India’s first ‘Compact Performance Sedan’

·         Unmistakable, sporty and emotive – the fascinating design of the CLA 45 AMG creates an enduring impression

·         The engine powering the CLA 45 AMG wins two coveted international awards at the "Engine of the Year Awards 2014" for the category: "New engine 2014" and "1.8-litre to 2-litre"

·         CLA 45 AMG emphasizes the hallmark of AMG DNA, derived out of AMG engineers’ experience in motorsport and construction of powerful high-performance cars and components gained over the past decade

·         The CLA 45 AMG is equipped with the performance-oriented AMG 4MATIC all-wheel drive as standard

·         With CLA 45 AMG Mercedes-Benz India aims to target a new young India which aspires for a stylish and performance package

·         CLA 45 AMG brand campaign ‘Ah My God’ marks the release of Mercedes-Benz’s  first ever TV Commercial which is made in India

·         Mercedes-Benz India have inaugurated three AMG Performance Centres in Delhi, Bangalore and Mumbai

New Delhi:  Heralding a new era of performance motoring in India, Mercedes-Benz today launched the global style and performance heart throb - the CLA 45 AMG - in India. The CLA 45 AMG is all set to redefine performance driving in India as it boasts of the award winning ‘Most Powerful four-cylinder series production engine in the world’. It is for the first time in the history of the AMG brand, that a high-performance car powered by a four-cylinder engine is introduced. The CLA 45 AMG the newest member of the AMG Performance Brand was launched in India by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India at Buddh International Circuit.      

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “The launch of the CLA 45 AMG in India is a significant step forward towards the evolution of performance driving in the country. We are extremely delighted to introduce the first ever four-cylinder AMG in India and are confident that the CLA 45 AMG with its fascinatingly sporty design, scintillating driving experience impressive craftsmanship and individuality; will be a resounding success among our young customer groups. The CLA 45 AMG is a perfect embodiment of the AMG DNA and reflects the AMG brand pledge of ‘Driving Performance’. Boasting of the ‘most powerful four-cylinder series production engine in the world’ the CLA 45 AMG is an unmistakable result of Mercedes-AMG’s unsurpassable expertise in motorsports and engine development over four and half decades.”   

“The launch of CLA 45 AMG is inspired by the resounding success of our New Generation Compact cars in India. We have seen a rising demand among our growing young customer base for a stylish and high performance car which makes a strong personal style statement adding practicality of everyday use simultaneously. The CLA 45 AMG suits the requirement of these young customers like no other AMG in the portfolio. The CLA 45 AMG is the seventh AMG product available in the Indian market and signifies the growing penchant for the performance sedan segment in India. With the launch of the CLA 45 AMG we not only pioneer the ‘Compact Performance Sedan’ segment in India, but also fortify our AMG strategy for India.” Mr. Kern further added.

Exterior styling and design:

The CLA 45 AMG is distinguished with its unmistakable, sporty and emotive design elements that create a fascinating impression. The Compact Performance Sedan with its new dynamic styling combines the sculptural forms with AMG's hallmark muscular features. The CLA 45 AMG boasts a cd value of 0.23. The front section exudes of characteristic sporty AMG style, with the "twin blade" radiator grille encompassing the central Three Pointed Star. Three distinct openings in the front fascia enable an effective flow of air to the cooling modules; the outer black flics further optimise the air ducting. A distinctive front splitter is situated at the bottom end of the central cooling air opening. Like the twin-blade radiator grille, it is painted matt titanium grey. Standard equipment includes bi-xenon headlamps.

The side view features lines that blend perfectly with the side sill panels and the inserts are in matt titanium grey. The "TURBO AMG" lettering on the wing is an additional distinguishing feature of the CLA 45 AMG. The CLA 45 AMG features 5-spoke light-alloy wheels 45.7 cm (18-inch) AMG 5-twin-spoke two tone light-alloy wheels in titanium grey finish.

AMG Body styling: The distinctive AMG body styling ensures a dynamic appearance from any angle the car is viewed from. The CLA 45 AMG also includes following exterior design elements like front apron with inserts in front splitter in matt titanium grey, rear apron with trim in matt titanium grey and side sill panels with inserts in matt titanium grey.  

AMG high-performance braking system with brake calipers lacquered in red visually highlights the performance of braking system. The CLA 45 AMG also owes much of its excellent dynamic handling to the AMG high-performance braking system. One of its major attributes is the spontaneous and reliable braking effect. Vented, cross-drilled and grooved disc brakes are fitted on the front and rear axle. The front axle features 4-piston aluminium fixed calipers, while the rear axle has single-piston combination calipers.

Sporty interiors:

Dynamic spirit and exclusivity of an AMG customer is reflected well in the interiors of the CLA 45 AMG. The interiors of the CLA 45 AMG greets with an AMG start-up screen on the centrally positioned TFT colour display. The sporty instrument cluster features round black dials, carbon-fibre design, silver/red needles and an attractive speedometer. The CLA 45 AMG has an instrument cluster with a distinguished 2-tube look. The CLA 45 exudes high-class appeal courtesy the use of high-grade materials and AMG's hallmark main menu in the central display. The central display provides the driver with information using three modes: "Warm Up" indicates the engine oil, coolant and transmission oil temperatures; "Set Up" indicates the current ESP® mode and the transmission mode ("C", "S" or "M"); the "RACE" menu includes the RACETIMER, which the driver can use to record lap times on a racetrack. The permanent gear indicator in "M" mode helps when a sporty driving style is adopted. The separate gear indicator above the central display is an additional source of information for the driver: it includes a clear gearshift recommendation with a colored arrow symbol, thus helping to save fuel.

The CLA 45 AMG’s interior features AMG Performance Seats, AMG Performance Steering Wheel and Panoramic sliding sunroof. The sportiness of the CLA 45 AMG’s interiors are also accentuated by the AMG floor mats and illuminated door sill panels with “AMG” lettering which lend an exclusive character to CLA 45 AMG. The red designo seats belts of the CLA 45 AMG completes the sportiness of the interiors.

Engine and Transmission:

The newly developed award winning AMG 2.0-litre turbo engine is the most powerful four-cylinder series-production engine in the world. A maximum output of 265 kW and up to 450 Nm of torque are unmatched by any other mass-produced turbocharged four-cylinder engine worldwide. The high output and torque coupled with the performance-oriented AMG 4MATIC all-wheel drive fitted as standard make for extremely dynamic performance: the CLA 45 AMG complete the sprint from 0 to 100 km/h in 4.6 seconds and have a top speed of 250 km/h (electronically limited).

As the most powerful series production four-cylinder engine in the world, the unit from Mercedes-AMG won the categories "New engine 2014" and "1.8-litre to 2-litre", seeing off 36 and 42 competitors respectively from Europe, the USA and Asia. This demonstrates once again the Mercedes-Benz performance brand's great expertise in the development and production of fascinating high-performance engines. An independent jury of 82 engine journalists from 34 countries chooses the best engines of the year in each of 12 categories.

The CLA 45 AMG is characterized by its Performance, dynamic spirit and efficiency – Mercedes-AMG meets the highest standards when it comes to power transmission as well as engine technology.

The CLA 45 AMG’s AMG SPEEDSHIFT DCT 7-speed sports transmission transfers the engine power to all the four wheels. The dual clutch transmission is flange-mounted on the transversely installed AMG 2.0-litre four-cylinder turbo engine and features seven gears, three modes, a double-declutching function and RACE START function which can be activated by pulling on both shift paddles simultaneously, thus providing extremely fast sprints with no interruption of tractive power resulting in optimum acceleration. It also boasts of low weight, high efficiency, and exemplary variability, spontaneous gear changes without any interruption in tractive power and smooth, easy gear shifting. Key software modules have been adopted from the SLS AMG GT and SLS AMG Coupé Black Series with their inspirational power transmission concepts. The three transmission modes which feature the CLA 45 AMG are “C - Controlled Efficiency”, “S – Sport” and “M – Manual”. The Controlled Efficiency mode is configured for most fuel-efficient drive. The car also has a ECO start/stop function is available in this mode. The Sport mode has sporty gear-shift characteristics with shorter shift times, while the Manual mode has extremely fast manual shift times using the steering wheel shift paddles.

CLA 45 AMG’s AMG sports suspension: With an independently developed AMG front and rear axle, the AMG sports suspension of the CLA 45 AMG boasts the ideal attributes for fast cornering speeds and agile handling. All of the components are matched to provide high lateral acceleration and a reduced tendency to roll. The AMG sports suspension with specifically tuned spring/damper units and larger anti-roll bars provides for high lateral acceleration and a reduced rolling tendency in fast double bends.

AMG performance 4MATIC with 4ETS: This innovative variant of the 4MATIC all-wheel drive of the CLA 45 AMG provides for an ideal combination of driving dynamism, traction and efficiency irrespective of myriad driving situation. This is made possible by fully variable torque distribution, ranging from front drive only to a 50:50 split. The CLA 45 AMG is equipped with performance-oriented AMG 4MATIC all-wheel drive as standard.

The wealth of Safety features:

The CLA 45 AMG is one of the safest vehicles on Indian roads having best-in-class safety features and equipment list. From bi-xenon headlamps to PRE-SAFE® system, from tyre pressure loss monitoring system to the Electronic Stability Program (ESP) including ESP® Curve Dynamic Assist; the CLA 45 AMG prioritizes the renowned Mercedes-Benz safety aspects. The CLA 45 AMG also comes with 7 airbags.    

3-stage ESP® with ESP® Curve Dynamic Assist:

An exclusive feature in the CLA 45 AMG is the interaction of the AMG 4MATIC all-wheel drive with the 3-stage ESP® and the ESP® Curve Dynamic Assist. The three ESP® stages enable the driver to vary the dynamics of the CLA 45 AMG according to the individual wishes at the push of a button. The safety-oriented "ESP ON" mode supports the driver in maintaining neutral handling characteristics. The system initiates braking intervention on one or more wheels and reduces the engine torque on detecting that the operating conditions are becoming unstable. “ESP SPORTS HANDLING MODE” permits greater drift angles in the interest of sportier handling, greater drive torque is delivered to rear axle in this mode. “ESP OFF” mode is activated when driver gives the ESP button a long press. In this mode the engine torque is no longer reduced, thereby enhancing the driving dynamics. This mode should be used only by experienced drivers on dedicated race track. Curve Dynamic Assist is likewise included as standard. During dynamic cornering, imperceptible braking intervention on the rear inside wheel gives rise to a defined yaw moment around the vertical axis, resulting in precise cornering by the CLA 45 AMG, ensuring that the vehicle remains under control at all times.

‘AH MY GOD’ CAMPAIGN:

To converse directly to the young, affluent, stylish Indian customers to whom the CLA 45 AMG is targeted, Mercedes-Benz India will launch a special communications campaign. Attributed as an important first for Mercedes-Benz, the ‘Ah My God’ communication campaign will lead to the introduction of the CLA 45AMG in India. The highlight of this campaign is Mercedes-Benz India’s first ever India specific TVC. The campaign is conceptualized and produced by Mercedes-Benz’s digital agency, CreativeLand Asia. This new television commercial’s teaser is available for preview in Mercedes-Benz India official YouTube channel.

The CLA 45 AMG is priced at Rs. 68.50 lakhs ex-showroom Delhi and will be available for sales across all Mercedes-Benz India dealerships across India.

Sensuality and Sense Redefined: Mercedes–Benz introduces the stylish CLS 350 Model Year 2014 edition

Sensuality and Sense Redefined:

Mercedes–Benz introduces the stylish CLS 350 Model Year 2014 edition

§  Stunning new Diamond Silver colour, new interiors with handcrafted look & feel, leather upholstery, an elegantly designed dashboard, high-grade trim materials and excellent workmanship

§  The striking new CLS 350 features instrument cluster with three dimensional displays, Active Park Assist, Reversing Camera with static and dynamic guidelines

§  Driving pleasure powered by robust 3498cc, V6 Petrol engine with 7G-TRONIC PLUS transmission

§  Priced at Rs. 89.9 Lakhs (Ex-Showroom Delhi)

Pune: Mercedes-Benz India today announced the launch of the stylish CLS 350 Model Year 2014 edition– A combination of scintillating design and exclusivity. The new model year 2014 showcases the best of luxury and innovation with design that is sporty, muscular and yet elegant. Reinforcing the very lineage that the brand is synonymous with, the car is a compelling proposition for the discerning customers.

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India: “CLS-Class is a perfect embodiment of modern sense of status and sensual shapes. With its exciting design and refined sportiness, the model year 2014 CLS offers highest level of exclusivity, ride comfort and safety that is second to none.”

“Mercedes-Benz combines timeless elegance with expressive design like almost no other car. The fascinating new Diamond Silver colour, plush interiors and an attractive introductory price in its segment makes CLS a compelling choice to our discerning customers in India.” Mr. Kern further added.

The CLS 350

Exterior- New Design elements

The New CLS 350 with its new Diamond Silver colour remains as spectacular as its predecessors, combining animated, luminous design with top notch exclusivity and sportiness. The exterior of this beauty conveys more esteem and dominance with its elongated front and its governing radiator grille. The muscular rear end with its wide shoulder line appends to the appearance, interpreting the athletic character of the new CLS. The CLS sports a new 18 inch alloy wheel with 15 spoke design. The sporty aura is a combination of the prevailing shoulder line that develops from the heavily contoured wheel arches and wide LED tail lights drawn well into the sides sweeping around the rear end. The design of the lights rightly delineates royalty on the road. From the side and from the front, the car is sculpted to rise and glide likes a powerful machine, emanating its lively, sporty presence. With a body that gracefully boasts of its sleek lines and shapely contours The New CLS 350 demonstrates its supremacy over others.

Interiors

The interior is plush and spacious, with an exquisite three dimensional display instrument cluster. The multi-function steering wheel is fused with the gear shift paddles. The ambient lights in Neutral, Solar and Polar augments the mood to a different world altogether. The sliding sunroof lets in fresh air and natural light.

The Harman Kardon® Logic 7® surround sound system delivers outstanding sound, as it has been custom-tuned for the interior of the CLS 350. With 14 high-performance speakers, including a subwoofer, and a 9-channel DSP amplifier, this 610-watt Dolby Digital 5.1 system delivers first-class acoustics.

Equipped with AIRMATIC Suspension the CLS 350 offers uncompromising ride comfort. The driver is additionally able to alter the vehicle's characteristic by means of the damping programme switch in a broad range extending from comfortable to sporty handling. The ride height control is a feature of the AIRMATIC that enables increased ground clearance, on rough roads or difficult upward slopes as well.

The CLS-Class comes with ‘Active Park Assist’ enabling the driver with information for the most suitable parking space, the technology is additionally equipped to help with active steering intervention, creating a more reliable mechanism for better driving comfort and effortless parking. Providing to this comprehensive security feature are audio and visual warnings aided by sensors in the front and rear bumpers.

The New CLS 350 is unrivalled in its segment with its variety and innovations. It is equipped with a robust 3498cc, V6 Petrol engine delivers 370Nm torque that offers a high level of responsiveness where 0-100 is reached in 6.1 seconds, with the top speed at 250 km/hr (electronically limited) making the CLS 350 impressive in every aspect.

Priced at an introductory price of Rs. 89.9 Lakhs (Ex-Showroom Delhi), the new CLS 350 model year 2014 will be retailed through Mercedes-Benz Dealerships across the country.

Mercedes-Benz announces local manufacturing of the new S-Class 350 CDI in India, backed by high demand of the new S-Class

Mercedes-Benz announces local manufacturing of the new S-Class 350 CDI in India, backed by high demand of the new S-Class

Demonstrates Excellence in production facility by commissioning an unique ‘Roof Top Solar Plant’ for power generation contributing back to environment

·         Mercedes-Benz India commences the production of the all new S 350 CDI in its world class manufacturing facility in Chakan, Pune

·         Introduces for the first time body manufacturing for the S-Class in India

·         The S-Class 350 CDI will be priced at INR 1.07 Crores ex-showroom Pune

·         Installs roof top solar panels following the ‘Grid Tie System’ generating 150,000 units of power annually, which can power up to 400 households: –An eco-friendly initiative on World Environment Day

·         The new S-Class 350 CDI is launched in the Mercedes-Benz India campus which houses the Center of Excellence, which is equipped with a one-of-its-kind Helipad facility, and fascinating retail infrastructure

·         Mercedes-Benz India’s doubling of manufacturing capacity to 20,000 units annually, will make it the Largest Luxury Car Manufacturer in India

Pune, India: Mercedes-Benz India today commenced the local production of the New S-Class 350 CDI from its state-of-the-art manufacturing facility in Chakan, Pune. The new S-Class 350 CDI was launched in the company’s unique Centre of Excellence which is situated within the Mercedes-Benz India premises and is known for its fascinating retail infrastructure showcasing the dream cars, having a one-of-its-kind world class Helipad facility and also an adrenaline rushing off-road track. In line with the Year of Excellence strategy, the decision to commence the local production of the new S-Class 350 CDI will boost the company’s effort to cater to the overwhelming demand of the S-Class for the Indian customers and will offer a diesel engine in the new S-Class. The new S-Class remains one of the most coveted luxury saloons across the globe and the recent accolade of it’s winning the ‘World Luxury Car of the Year’ authenticates the S-Class’ claim of being the Best Car in the World.  Continuing the spirit of creating excellence in its operations, Mercedes-Benz India also strives to create excellence in conserving environment as part of its environmental sustainability mission. On the occasion of World Environment Day, Mercedes-Benz India took a significant step towards conservation of energy by installing a unique Roof Top based Solar Plant based on the ‘Grid Tie System’.  The Roof Top solar plant will be instrumental in generating 150,000 units of power annually. 

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented “True to its legacy the new S-Class has emulated its global success in India as well and has been a phenomenal success. We are delighted to manufacture the new S-Class 350 CDI at our state-of-the-art production facility in Chakan, Pune, and offer the much awaited diesel option of the new S-Class for our discerning customers. Quality has all along been the strength of Mercedes-Benz India, and the new S-350 CDI production in India is set to take this success story even further. The installation of solar power plant also reiterates our commitment to achieve excellence in manufacturing by introducing environment friendly initiatives in India.”

Mr. Kern further added, “The team working on the production of the new S-Class 350 CDI comprises the most experienced colleagues at Mercedes-Benz India and they are extremely proud of their accomplishment in producing the S-Class over the years. Mercedes-Benz India for the first time is commencing the body manufacturing for the new S-Class and this is an important step towards local value addition for the new S-Class. We are confident that with the manufacturing of the new S-Class 350 CDI in India, we will be able to create a new benchmark and also meet the rising demand for the car in India.”

New S-Class 350 CDI:

Exteriors

The exteriors of the new S-Class 350 CDI are sure to grab one’s attention with its arched roofline with flowing contours, the dropping lines that descend elegantly from the front to rear and the large grille with four louvers clubbed with the three-dimensional design of the chrome trim and grille interior. The attractive design of the S-Class 350 CDI is further enhanced by the all LED high performance sharply contoured headlamps and the beautiful panoramic sunroof. The S-Class has a drag co-efficient of 0.24, one of the lowest for a luxury car of this caliber.

Interiors

The interiors of the S-Class 350 CDI are sure to wrap one in luxury, fit for a king - seven colour ambient lighting with a choice of five dimming options, two 31.2 cm high-resolution TFT screens and a multi-function two-spoke steering wheel that  offers all controls at one go. The dashboard is a combination of contemporary design featuring sleek horizontal lines, which along with the WOOD EUKALYPTUS trim imparts the plush touch.

The new S-Class 350 CDI offers power packed hot stone massage function with six different programs ranging from relaxing and stimulating to an energizing effect. Occupants can choose from two intensities –low and high and the rear seat backrest comes with a massage mat with 14 air chambers which can be inflated or deflated via fast responding solenoid valves, developing a wave-like massage effect. The massage function can be operated via remote with durations ranging from 12 – 15 minutes. The new S-Class also comes with a Chauffeur package, which creates up to 77mm more rear leg room on the front passenger side with electrically extending footrest and has easy adjustable luxury head restrains for driver and passenger.

Ride safety and other features

The new S-Class features an AIRMATIC suspension which ensures smooth ride quality. Active Park Assist automatically steers the vehicle into parking spaces, relieving the driver of steering and braking effort. ESP with eight airbags and PRE Safe assure driver and passenger safety, while the brake assist offers better control during emergency braking. The new S-Class also comes with Adaptive Brakes with HOLD function, ASR and Hill Start Assist.

The stylishly matched combination of high-quality features also meets the highest standards of comfort, quality and design. Keeping this in mind Mercedes–Benz will offer a unique chauffeur training program. This will involve comprehensive training for chauffeurs on the new S-Class technology and lifestyle features so that they can offer complete luxury driving experience to the new S-Class owners.

Power and transmission:

·         The new S 350 CDI features a 3 litre V6 engine mated to a 7G-TRONIC PLUS 7 speed automatic transmission. The new S-Class 350 CDI also features Direct Select Lever with Paddle Shifters for rapid gear shifts and smooth operations. The new S-Class 350 CDI produces 190 Kw of power @ 3600 rpm and 620 nm @ 1600-2400 rpm and accelerates from 0-100 in 6.8 seconds with a top speed of 250km/hr.

Price

The S-Class 350 CDI is priced at Rs. 1.07 crores ex-showroom Pune.

Unique Roof-Top Solar Plant

The Mercedes-Benz India administrative building is installed with a 100 kW rooftop solar power plant. This installation is spread across 12000 sq mt and will help in saving approximately 150,000 Kilo Watts hours annually- enough to power a small town with 400 households. The system is a unique blend of energy generation and synchronization and is based on Grid Tied Photo Voltaic system. A Grid Tied Electrical System, also called ‘Tied to grid’ or ‘Grid tie system’, is connected to the mains to feed surplus capacity back to the local mains of the electrical grid. Additionally, the installation can also work with alternative power sources like diesel generator to reduce the load on the generator. The batteries in the system acts as a buffer, replenishing the energy when the consumption is less than the generation and substituting diesel during grid failures. This results in reduced energy consumption during sunny days.

Piyush Arora, Senior Vice President, Operations, Mercedes-Benz India commented “Environmental sustainability is a top priority at Mercedes-Benz India, and our efforts here take into account the entire production process. Our measures focus on efficient energy utilization, climate protection, air pollution control, and the responsible utilization of raw materials and resources. Continuing this environment friendly operation further, I am happy to share that our factory will be partly powered by energy efficient solar panels using the Grid Tie System. This initiative is our own way of contributing to the cause of the environment protection by conserving energy which reduces the carbon footprints subsequently”.

Roof Top Solar Plant helps in protecting and preserving resources. Some of its salient benefits are:

•           A 1 KW PV system each month prevents 150lbs of coal from being mined

•           It prevents 300lbs of CO2 from entering the atmosphere

•           Saves 105 gallons of water from being consumed

•           Prevents toxic NO and SO2 from being released into the environment

Mercedes-Benz India Production Facility

The manufacturing plant in Chakan, Pune was completed within 13 months from the start of construction and is among the fastest green-field projects to be created. With an area of 100 acres of land and independent assembly facilities, the facility was created to address future expansion needs, underscoring the long-term growth plans of Mercedes-Benz in India. The current expansion plan which aims at doubling the capacity to 20,000 units annually will ensure Mercedes-Benz India is ‘future ready’. The plant manufactures the Mercedes-Benz C-Class, E-Class, S-Class sedans and the ML-Class and GL- Class SUVs. It is also flexible to accommodate additional production of other models from the Mercedes-Benz model range on the same assembly line, if required by future market demand.

Paint Shop

Mercedes-Benz India also operates its state of art and technologically advanced paint-shop located within its Chakan facility. The Paint Shop is capable of water based painting using highly sophisticated and environment friendly water based painting technology. The paint shop of Mercedes-Benz India is fully automated and maintains identical painting standards in line with stringent global standards of Daimler. The key highlights of Mercedes-Benz’s technologically superior paint shop include the flow of cars with latest communication systems for conveyors and tracking of each and every car at every stage with RFID systems. The control of all the equipments are through a central server and automated feedback loops for equipment ensures optimum settings according to the process and environmental conditions. The paint shop also boasts of sophisticated checking laboratories with the latest equipment. The automated selections of colors are enabled for robots and an online status of input and output offers flexibility and complete control in production sequencing.

The paint shop has an annual capacity of 20,000 units which is extendable to 40,000 units annually. The level of refinement, implementation of advanced technology and flexible processes positions this amongst the most sophisticated in India. With an approximate total area of 17000 square meters, the new paint shop of Mercedes-Benz India was created within a record time of 16 months and is operational since October 2012.

Center of Excellence:

Mercedes-Benz India ‘Center of Excellence’ is one-of-its-kind facility that boasts of a modern Helipad which is used for exclusive customers. The ‘Center of Excellence’ also houses the latest and globally acclaimed high-performance Mercedes-AMG range of vehicles and also other fascinating specialty cars. Customers can not just experience their favourite car, but also personalize it with their style by using ‘iConfigurator’. The ‘iConfigurator’ empowers customers to preview the entire range of Mercedes-Benz and AMG car portfolio digitally and experience the look and feel of the exterior paints, upholstery and alloy wheels. Further customers can personalize according to their choice of leather, color of stitches and pedals too. Customers can take a complete guided tour of the world-class production facility of Mercedes-Benz India enabling them a one of a kind opportunity to witness the making of the Three Pointed Star.

They can unleash the off-roader in them by an adrenaline pumping experience of driving Mercedes-Benz’s SUV range in company’s Off-road track located within the premises. The customers can experience the build quality and safety features while cruising smoothly through challenging terrains.

The Centre of Excellence boasts of a complete luxury atmosphere with segmented wall panels and integrated elements on the wall panels including brochures, latest accessories display and audiovisual display into wall panels unit.