Mercedes-Benz India introduces “LuxeFest” - A celebration of luxury with leading luxury brands

Mercedes-Benz India introduces “LuxeFest” - A celebration of luxury with leading luxury brands

• Mercedes-Benz “LuxeFest” will celebrate Luxury by likeminded luxury brands coming together and offering exciting experiences to consumers across Mercedes-Benz showrooms
• Mercedes-Benz India associates with other luxury brands like JW Marriott, Swiss International Airlines, and Carl F. Bucherer to offer priceless experiences and personalized mementos through a lucky draw to patrons visiting the showroom during ‘LuxeFest’
• Mercedes-Benz showrooms spruced up to give a “Modern Luxury” experience to consumers by standardizing different senses like Smell, Taste and Sound
• LuxeFest 2014 kick starts on August 20, 2014 and concludes on October 31, 2014 coinciding with the festive season in India which witness surge in demand for luxury products

Pune: Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and is a brand that has featured consistently on the list of India’s favourite brands. Mercedes-Benz has been reinventing itself from time to time, in line with its aspiration to deliver the “Best or Nothing”. 2014 has been coined as the “Year of Excellence” for Mercedes-Benz in India, a promise that works across the spectrum of four key pillars - Brand, Product, Network and After Sales. 

Mercedes-Benz India continues to fascinate customers and auto aficionados alike with the introduction of LuxeFest 2014, a luxury festival that promises to enhance the Customers overall luxury experience with Mercedes-Benz’ cutting edge innovation. Mercedes-Benz LuxeFest 2014 is a festival celebrating Modern Luxury in association with likeminded luxury Brands like J W Marriott, Swiss International Airlines, and Carl F. Bucherer across all Mercedes-Benz showrooms in India. Having been present in a manner which is unmatched by any other automobile brand in India, Mercedes-Benz will provide current and prospective patrons a festive experience to celebrate Modern Luxury with unique benefits through our prestigious associations. LuxeFest kick starts across India on 20^th August and concludes on 31^st October, 2014.

Speaking on the introduction of Mercedes-Benz LuxeFest, Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “2014 is our ‘Year of Excellence’. By ‘excellence’ we mean our continuous endeavor in creating new avenues of customer fascination and delight. We are continuously driven by our passion to create new benchmarks in Modern Luxury and innovation. Through LuxeFest, we are targeting potential and existing customers to experience Modern Luxury across our showrooms in India. During the festivities, we want to extend to our discerning customers a prestigious experience at our Mercedes-Benz showrooms and also benefit through our associations with other top luxury brands like Carl F. Bucherer, J W Marriott and Swiss International Airlines.”

Mercedes-Benz Luxefest celebrates a standard enriching experience across all Mercedes-Benz showrooms in India, which includes:

a) Smell: Standard aroma scent ambient system across all showrooms creates a pleasant environment for our customers.

b) Taste: The Café Mercedes at our showrooms will provide 5 star comforts by offering specially brewed coffee in specially installed high end coffee machines.

c) Sound: A specially curated playlist has been developed that entices the senses across the showrooms with a relaxing and stimulating effect.

d) Engagement: Designated kid’s play areas in our showrooms provide an engaging atmosphere for the family while the parents indulge in luxury.

This celebration of luxury will be made complete by exclusive product experiences to our prospective buyers and current clientele from other like-minded brands:

1.    Carl F. Bucherer

Carl F. Bucherer is a world-renowned Swiss watch brand with a legacy of 125 years to its name. They are known for their finest watch making craftsmanship. 

Through the Campaign, one winner will receive a personalized watch with his/her name customized on the dial. The winner will be chosen via a lucky draw of all test drives at the end of the campaign.

2.    J W Marriott

J W Marriott is a top notch hospitality brand in India when it comes to providing luxury experience to its customers. Mercedes-Benz India has associated with the brand to provide the same enriching experience to our customers as part of the campaign.

One couple from the campaign will get a stay package at any JW Marriott property in India – an all expenses 2 night/3 day package. In addition, every prospective buyer who takes a test drive of any Mercedes-Benz car during the campaign period will get a 20% benefit voucher for F&B and SPA at any JW Marriott property in India.

3.    Swiss International Airlines

SWISS Air is a reputed luxury brand and equally aspirational when it comes to travel needs of our potential buyers.

One couple from the campaign will get a Business Class travel ticket from SWISS Air to any destination in Europe. The winner will be chosen via a lucky draw of all test drives at the end of the campaign.

The winners for the campaign will be selected through a lucky draw that will be conducted in the first week of November 2014, at Mercedes-Benz India office.

Through the two month long LuxeFest, Mercedes-Benz India promises to provide patrons new touch points of fascination and delight that is consistent with the Mercedes-Benz brand and across all Mercedes-Benz showrooms in India.

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About Mercedes-Benz India:

                                                                                                                           

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 128 years of cutting edge innovation in the luxury automobile industry globally. With a world class production facility spread over 100 acres in Chakan, near Pune, set up in 2009 and an independent assembly facility for passenger cars; the facility is among the fastest green-field operations ever to be created and is rated among the top most CKD plants of Mercedes-Benz, globally. Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class, GL-Class and the M-Class. Completely Built Imported cars include the A-Class, CLS-Class, SLK-Class and the luxury tourer B-Class etc. The product portfolio also comprises offering the iconic off-roader G 63 AMG as well as a wide range of other AMG performance cars like the CLA 45 AMG, C 63 AMG, E 63 AMG, SLK 55 AMG, GL 63 AMG and ML 63 AMG. Mercedes-Benz India’s strong focus on its four pillars of Products, Network, Cost of Ownership and Brand experiences has led the company’s growth story with a total of 64 outlets located in 36 Indian cities, making it the brand with the densest network in the luxury segment.

The year 2014 is Mercedes-Benz India’s ‘Year of Excellence’ across the brand, product and services spectrum. Mercedes-Benz grew by 25% in H1, 2014 amidst challenging market dynamics and also grew by 47% in FY2013-14 selling 9500+ cars in India. In line with ‘The Year of Excellence’ Mercedes-Benz launched its flagship model the new S-Class in January 2014 in India and followed with the launch of S500 CKD and the S 350 CDI in March 2014 and June 2014 respectively. Mercedes-Benz India celebrated 50000th car roll out with the C-Class GRAND EDITION. At the 12th Auto Expo, Mercedes-Benz launched the M-Guard- special protection SUV for the Indian market and also showcased the CLA 45 AMG and the much awaited GLA-Class.  The company also launched GL 63 AMG and the ML 63 AMG to present the most powerful SUVs in its segment. Mercedes-AMG also inaugurated three AMG Performance Centers (APC) in Delhi, Bangalore, and Mumbai making it the fastest roll-out of APC’s ever. Mercedes-Benz also launched the CLA 45 AMG in July at the Buddh International Circuit as AMG is synonymous with the race track owing to its superlative performance and next generation research and development. The performance aspect of AMG brand is highlighted at its best on the Formula 1 track. The MERCEDES AMG PETRONAS F1 team has made its strong presence felt with 9 wins and 11 podiums finishes of the 11 races of the 2014 season and also leads both the constructors and drivers’ standings.

Mercedes-Benz India also emerged as the most awarded luxury automotive brands in 2013, receiving as many as 16 coveted awards from various prestigious automotive media introducing exciting products for the Indian customers. As part of its qualitative network expansion strategy, Mercedes-Benz has already inaugurated 4 new outlets in 2014 at Bhubaneshwar, Raipur, Bhopal and Mohali.