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Thursday 21 August 2014

ZEST from Tata Motors Redefining the Compact Sedan market with many segment firsts, from Tata Motors

ZEST from Tata MotorsRedefining the Compact Sedan market with many segment firsts, from Tata Motors


Segment Leading Product Features:
·         DesignNext
o   Tata signature grille with unique Humanity Line
o   Striking Projector Headlamps with LED light guide rings
o   Signature LED tail lamps and LED daytime running lights
o   Premium Layered and dual-tone dashboard in Java Black and Latte
·         DriveNext
o   Revotron 1.2T, MPFi Turbocharged petrol engine – 90PS power and 140 Nm Torque
o   Multi-Drive Mode
o   F Tronic – Automated Manual Transmission in Diesel
o   ePAS – Electric power steering with 95% active return function
o   Dual-path independent front suspension
o   Advanced 9th Gen ABS and EBD with Corner Stability Control
·         ConnectNext
o   5” ConnectNext Touchscreen Infotainment System by HarmanTM
o   Advanced voice command recognition
o   SMS notification and read outs
o   Fully Automatic Temperature Controls on the touchscreen

ZEST, a name that exudes enthusiasm for life and for the sense of excitement, anticipation, and energy it brings, is the name of Tata Motors new compact sub-4 meter sedan. As the name suggests, the all-new Zest exudes excitement and energy and is designed to give the driver total control of his vehicle. Zest is the first vehicle from Tata Motors that clearly exemplifies the HORIZONEXT themes of DESIGNEXT, DRIVENEXT & CONNECTNEXT for its passenger vehicle business.
The all-new styling of the Zest is based on its new key design direction of ‘Confident Dynamism’. With a classy new forward pouncing stance and well-sculpted body, the design portrays a sense of power and agility.
As a part of the Tata Motors new design language, the ‘Humanity line’ at the front reinterpret Tata Motors car designs. These lines join the lamps and Tata Motors signature grill to create the face of the car. They also change the visual proportions of the car to make it look wider and more planted, balancing the front look of the car. Its flowing lines create an illusion of movement even when standing still, revealing the smooth, flowing lines of the Zest’s silhouette to exaggerate the feeling of a larger sedan. Projector headlamps are complemented by chrome accents and day-time running lights. The light guide rings create striking front look on-road. The rear treatment of LED lamps and a bold chrome accent bumper, give the new Zest a good proportion.
The car has a good balance of elements like a sedan profile, the strong wedge of the shoulder-line, the wide stretched front, rear and sporty 15” Alloy Wheels, all these elements combined with a careful selection of exterior colour and a well sculpted body, add to the dynamic and stylish stance of the new Zest.




Riding on Tata Motors DNA of being spacious and safe, a greater attention to detail towards the vehicle’s interiors is another defining factor of the Zest’s design. Reminiscent of luxury cars, the ZEST comes with premium interiors, a neatly-layered dashboard with dual-tone - Java Black & Latte, for a stunning and high-tech inviting feel. This is coupled with a well-integrated infotainment screen and Tata Motors next-generation 3-spoke steering wheel. The vehicle’s wing-shaped central instrument cluster Bezel, gear knob, precisely detailed air vents and sculpturally designed console, connected in a single wing-shaped graphic, ensure that the ZEST has the best design attributes.
Chrome embellishments on the interior features render an aura of elegance in the cockpit. The design of the mid-pad lends itself for a sophisticated colour. The centre console comes loaded with a best-in-class infotainment experience and FATC (Fully Automatic Temperature Control), finished in Piano Black, with a painted metal feel.
The Zest has the best shoulder and head room in its segment. Body-hugging Rugby Shoulder driver and co driver seats ensure maximum comfort and a reassuring feel even at higher speeds.
The new ZEST will be available with both petrol and diesel engine options.

With over 300,000 hours of rigorous developmental and research testing, the petrol engine, Revotron 1.2T, has been developed in conjunction with global consultancies and suppliers to deliver world-class performance in terms of power, torque and efficiency. Its segment’s first Turbocharged Multi-point Fuel Injected (MPFi) Petrol Engine and is equipped with a high boost turbo-charger, delivering best in class power of 90PS @ 5000 RPM and best-in-class peak torque of 140 Nm @ 1750-3500 RPM. The REVOTRON 1.2T’s modern water-cooled turbo-charger, with low inertia wheel, delivers a faster, flatter response, for a seamlessly high torque density (highest in its segment). Kicking-in at a low RPM, it delivers a wide range of revolutions, thereby constantly feeding the vehicle with the right power.

REVOTRON is three engines in one: the REVOTRON’s multi-drive mode function, enables switching between SPORT, ECO and CITY mode, along with a superior throttle response. The new Zest has benchmark fuel efficiency due to an innovative Smart ECU (Electronic Control Unit) that ensures a superlative performance on Indian roads. The vehicle is also fitted with an advanced catalytic converter that helps in better, more complete combustion, reducing toxic emissions.
The SPORT Mode gives the sharpest throttle response and quickest acceleration from the Zest.  All 140Nm of torque from the Revotron engine is available to give a more dynamic drive enabling the driver to exploit the full acceleration and driveability of the Zest. In the ECO Mode, performance and throttle response is reduced to maximize fuel economy but with comfortable drivability. It is ideal for Highway cruising. In the City Mode the Zest has the perfect balance between performance and economy.  Power delivery is smooth and throttle response is linear leading to agile drivability to easily navigate city traffic conditions. 

The diesel variant of the ZEST will have a first-in-class F-Tronic technology-enabled, 5-speed Automated Manual Transmission (AMT), with both Automatic and Sequential mode of gear-shifting, developed in collaboration with Magneti Marelli. Powered by a 90PS Quadrajet engine, with 200 Nm of uninterrupted flat torque, the Zest offers a peppy drive, with seamless power delivery. India’s first diesel AMT will have dual drive modes: City and Sport mode. The manual also is shift assist manual engaging the consumer into suggesting down and up shifts.






Further, the ZEST will have ePAS (Electronic Power Assisted System), with speed sensitivity and ‘Active Return’ function – a first in the segment. The most advanced 9th generation ABS with EBD (Electronic Brake Distribution), from Bosch, for improved braking efficiency, and with yet another segment-first, the Corner Braking Stability feature, add to the safety feature of the vehicle. A silent, quieter cabin will ensure a pleasant and superlative drive experience.
The Zest’s dual-path suspension, coupled with a zero-pivot sub-frame and Anti-roll bar, ensures a smooth and comfortable ride. The improved suspension provides effective isolation from road inputs, without compromising on body control, translating into a class-leading balance between ride and handling to for a comfortable and grounded drive. Dual Airbags and Rear Park assist further add to the safety features of the Zest.
Understanding the dynamic consumer’s increasing need for connectivity forms the core of Tata Motors ConnectNext experience. Tata Motors has worked closely with HARMANTM to design and engineer an acoustic audio and infortainment system, with best-in-class features to allow the user to stay connected.
With a 5-inch touchscreen, supporting a rich multimedia experience and advanced Bluetooth technology for smartphone integration, the new Zest is powered by 8 speakers (4 speakers + 4 tweeters) for Super Surround audio effect. The system enables smart voice recognition which understands user commands, SMS notification and read-outs, ensuring that the ZEST seamlessly integrates the users’ professional and personal lives with their drive, while bringing in an unparalled infotainment experience. The system has in-built Fully Automatic Temperature Control (FATC)  on touch screen, which is a first-in-class experience. The user control drive away door auto-locks can be operated via the Infotainment system, ensuring that the user has complete control.

The 2.5” segemented display in intrument cluster provides all the vital information necessary for drive. It includes, first-in-class Individual Door Opening display, fuel computer, gear shift recommendation amongst others, making the new Zest truly connected.

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