Mahindra Tractors sells 16571 units in domestic market during March 2014

Mahindra Tractors sells 16571 units in domestic market during March 2014

Total sales (domestic + exports) for FY 2013 - 14 stood at 2,67,634 units, growth of 20%

Chennai, April, 1 2014: Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), a part of the USD 16.7 billion Mahindra Group, maintained its leadership position in the Indian tractor industry during FY 2013 – 14.

Domestic sales in FY2013 -14 stood at 257270 units, as against 211596 units during FY2012-13. Total tractor sales (domestic + exports) during the financial year stood at 267634 units, as against 223885 units for the same period last year. Exports for the financial year ending March 31, 2014 stood at 10364 units.

Domestic sales in March 2014 stood at 16571 units, as against 15551 units during March 2013. Total tractor sales (domestic + exports) in March 2014 stood at 17673 units, as against 17330 units in March 2013, a growth of 2%. Exports for the month stood at 1102 units.

Commenting on the monthly performance, Rajesh Jejurikar, Chief Executive, Farm Equipment and Two Wheeler Division, Mahindra & Mahindra Ltd. said, “We are happy to have achieved a growth of 22% for FY2013-14 in the domestic market. Tractor demand for the last financial year was robust due to a favourable monsoon and higher minimum support prices, resulting in good demand for tractors and overall positive sentiment."

FARM EQUIPMENT SECTOR
	March  2014			Cumulative March 2014
	F 13	F 14	%Change	F 13	F 14	%Change
Domestic	15551	16571	7%	211596	257270	22%
Exports*	1779	1102	-38%	12289	10364	-16%
Total	17330	17673	2%	223885	267634	20%

             *Exports include CKD units.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.7 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.