Mahindra Two Wheelers grows 52% in March 2014 over last year

Mahindra Two Wheelers

grows 52% in March 2014 over last year

 Unprecedented growth attributed to strong demand for Centuro  Mumbai, April 1, 2014: Mahindra Two Wheelers Ltd. (MTWL), part of the USD 16.7 billion Mahindra Group, reported volume growth of 152% during March 2014 over the previous year, selling 19,591 units during the month. Domestic volume stood at 18,953 units, a growth of 165% over the previous year.  The company’s cumulative sales from April 2013 to March 2014 grew at 92%. The Mahindra Centuro continues to generate strong demand thanks to its advanced, innovative features and very attractive price tag.  Commenting on this performance, Mr. Viren Popli, Chief of Operations, Mahindra Two Wheelers said, “In 2014 we have doubled our volume backed by the successful launch of the innovative Mahindra Centuro. We are glad that Centuro continues to receive an unprecedented consumer demand. We have extended our product range with the introduction of the new Mahindra Centuro N1 that is helping us reach new demographic segments. Our sales & distribution network is also rapidly expanding across the country.” He added, “We have won several prestigious awards that reflect growing confidence in our technological innovations, a clear validation of the Centuro’s success by leading auto experts.” With the launch of new dealerships across India, Mahindra Two Wheelers has grown its sales and service network to over 1,000 touch points and are adding 2 new outlets every day in order to make the Centuro motorcycle more accessible to buyers. Mahindra Centuro has won 7 awards including the Bloomberg TV India Autocar India Viewers’ Choice Bike of the Year Award, Bike India Readers Choice Bike of the Year, AutoBild India, Golden Steering Award, Bike of the Year “Bike of the Year" at Vicky.in People's Choice Car and Bike Awards, Bike Maker of the Year 2013 from DNA”, “Commuter Bike of the Year” from Zigwheels, and 'Commuter Bike Of The Year' from Top Gear Malayalam magazine. The Centuro is powered by Mahindra’s indigenously developed intelligent MCi-5 (Micro Chip ignited-5 curve) engine that responds smartly to the need for power and fuel economy, delivering a power output of 8.5 BHP @ 7500 rpm, 8.5 Nm of peak torque @ 5500 rpm and an astounding mileage of 85.4 kmpl (ARAI). A maintenance free battery and 5 year warranty ensure peace of mind for the owner. The motorcycle sports a host of internationally patented category innovations and features like Anti-Theft Alarm with Engine Immobilizer, an encrypted Remote Flip Key, Find Me Lamps and Guide Lamps, all of which have been developed in-house. The bike also offers an advanced Digital Dashboard with a Distance–to-Empty (DTE) indicator, Service Reminder and Economy Mode indicator.